To remain competitive, organisations must keep abreast of emerging technologies that offer potential to maximise internal productivity and connect with their customers. With an eye on the year ahead, the CEO of the Solentive Technology Group, Kareem Tawansi, predicts advances in big data analytics, development in wearable technology and continued growth of cloud computing.


Read on for Tawansi’s insights into the following key technology drivers that organisations should be prepared for in 2015.

Growth of big data analytics

In the year 2000, just one quarter of the world’s stored information was digital. With less than two percent of data now stored on paper, film and other analog media., IT executives now face the ongoing challenges of finding faster and simpler ways of storing, using and deciphering relevant data to make more informed decisions.

As the volume, pace and variety of data entering organisations continues, Tawansi expects that demand will increase for high performance analytics such as data and text mining, predictive analytics, forecasting and optimisation.

M2M on the rise

With the increasing adoption of Machine to Machine (M2M) services by both individual users and organisations, the global M2M services market is expected to grow significantly over the next few years.

Advancements in wearable technology

As people become inseparable from technology, tech wearables are also on the rise. Wearable technology refers to devices such as watches, glasses, jewellery and accessories that are worn on the body which transfers information to other devices. They pose a significant scope for the collection of a range of data, allowing advertisers to refine their marketing efforts on the basis of a new layer of human statistics never accessed before.

According to Tawansi, as companies figure out new ways to integrate wearable technology to improve business productivity, the technology will become better integrated with smartphones, desktops and the cloud.

Augmented reality

As computer graphics become more sophisticated, researchers and engineers will continue to integrate digital graphics into real-world environments. This ‘augmented reality’ refers to the creation of immersive, computer-generated environments, where graphics, sounds and smell are added to the natural world as it exists.

Augmented reality will continue to evolve, as opportunities arise for interactive, educational and entertaining experiences that have not existed before.

No stopping the cloud

Despite predictions by some that cloud computing will soon plateau, Tawansi can’t see any signs of it slowing down. “If anything,” says the CEO, “cloud computing will continue to rise in popularity.”

A recent Forbes survey revealed that 86% of organisations use at least one form of cloud computing platforms – most use up to four. Other studies predict that more than half of the world’s information technology will be stored in the cloud in the next five to ten years. For businesses that haven’t already, now is the time to investigate how cloud computing technologies can benefit your organisation.

In 2015, current trends will accelerate the IT transformation already underway in how people and organisations consume information, do business and live. Organisations will need to collaborate with an IT service provider who understands the role of cloud and connectivity in the organisation, and evaluate their information strategy to remain productive and competitive. With advances in technology always on the horizon, it is important to embrace new trends and prepare for the opportunities ahead.