Client

Schneider Electric (Schneider) is a market leader in the electrical accessories, data communications, industrial and home automation markets. Schneider continues to distinguish themselves by providing the most technologically advanced electrical solutions.

Business Challenge

When Schneider realised the impact increased competition had on their business, they looked to Solentive to discover a way to use technology as a way to differentiate.

Schneider wanted to empower their channel consultants and allow them to provide an improved customer experience by showcasing products more easily, empowering consultants to upsell and enabling consumers to engage online with ease.

Approach

Through a highly collaborative Design and Ideation process, Solentive and Schneider developed Clipspec; a visually-driven, CAD-like application that allows users to view a gallery of product inspiration, plot their electrical products on a plan and work side-by-side with a Clipsal Consultant to design their dream home.

Our iterative process of workshops, customer engagement and prototyping enabled our joint team to try innovative ideas with low risk, to come up with a solution fit for Schneider’s unique business.

The application was developed using Microsoft frameworks for desktop and communications with a client server architecture to support scalability and performance.

Outcome

Clipspec has empowered channel consultants and improved customer satisfaction, playing an integral part in transforming their $12 million dollar business into a quarter of a billion dollar business in 5 years. Design Thinking techniques took the application from concept to market quickly, supporting business growth, and with continued development and improvements the app has gone from strength-to-strength, winning an Endeavour Award in 2017.

Clipspec has been a real success. It has empowered our channel consultants to easily showcase Clipsal products to customers. This has resulted in increased upselling and in turn, increased sales through our market channels.

Anthony LockeMarketing Systems Manager