Mobile eCommerce is said to dramatically increase in popularity in Australia as smartphone penetration increases. Australia is currently ranked third behind Japan and South Korea for mobile eCommerce – also known as mCommerce. With mobile eCommerce set to rise, what considerations do organisations need to keep in mind?
“As mobile eCommerce continues to grow, more organisations will be looking to provide online transactional services in a form that is more easily accessible via mobile phones. Currently, some smartphones with larger screens are able to handle regular websites, however many websites have separate versions designed for mobile users. These mobile websites often have smaller screen designs, are faster to navigate and do not always offer the full functionality of their larger versions,” commented Kareem Tawansi, CEO of software development provider, Solentive Software.
“If an organisation is embarking on developing a mobile compatible version of its website, organisations need to not only consider visual design, but also architecture. For example, will the system be built as a ‘thick client’ where the functionality of the website will reside on the phone itself, or will the system be built as a ‘thin client’ where it is largely browser-based?
“As always, there are advantages and disadvantages to both. This is dependent on what kind of information is being accessed and whether or not the user may need quick access to catalogue information.
“Regardless of what system the organisation chooses, employing the highest security standards available is imperative when building any kind of eCommerce platform,” concluded Kareem.