Inventing software for enterprises since 1993
We are a 100% Australian-based custom software development company. Originally founded in 1993 by Chief of Innovation, Kareem Tawansi, Solentive (formerly DesignAvenue) operates as a 100% local business where all our custom software development happens from our office in Sydney. Kareem founded the company as he believed that the invention of software systems to create long-term sustainable competitive advantage was the way of the future.
Marks & Spencer was Solentive’s first client. We developed a prototype for their digitised shopping catalogue. The mantra of invention through custom software development continued with the joint venture between the RACV and NRMA where we built the first of its kind car tracking and control system which allowed people in the service centre to remotely service cars. In 1999, a flight safety system was developed for one of Australia’s leading airlines to track incidents involving their aircraft fleet, including bird strikes, emergency landings and other serious incidents.
Solentive has since continued to create long-term sustainable competitive advantage through custom software development for some of Australia’s leading companies across a range of industries such as: