Our Story

Inventing software for enterprises since 1993

We are a 100% Australian-based custom software development company.  Originally founded in 1993 by Chief of Innovation, Kareem Tawansi, Solentive (formerly DesignAvenue) operates as a 100% local business where all our custom software development happens from our office in Sydney.  Kareem founded the company as he believed that the invention of software systems to create long-term sustainable competitive advantage was the way of the future.

Marks & Spencer was Solentive’s first client.  We developed a prototype for their digitised shopping catalogue.  The mantra of invention through custom software development continued with the joint venture between the RACV and NRMA where we built the first of its kind car tracking and control system which allowed people in the service centre to remotely service cars.  In 1999, a flight safety system was developed for one of Australia’s leading airlines to track incidents involving their aircraft fleet, including bird strikes, emergency landings and other serious incidents.

Solentive has since continued to create long-term sustainable competitive advantage through custom software development for some of Australia’s leading companies across a range of industries such as:

Solentive has been a trusted technology partner to many of these organisations, some for over 10 years.  We have built long-standing partnerships with leading technology providers such as Microsoft, as a Microsoft Gold Partner, and InRule Technology.  In 2008, Solentive was announced by InRule Technology as the exclusive distributor of their world leading .NET Business Rules Management System (BRMS) in the Asia Pacific region.  Solentive has since provided the business rules management system to leading organisations such as:

Solentive remains 100% local where all our custom software development happens from our Sydney office.  We believe in building long-term partnerships with our clients, using the latest technology to invent software systems to enhance the customer experience and provide a long-term sustainable competitive advantage.

Our Process

We prefer to engage with clients with whom we can develop a mutually beneficial relationship.  Your Solentive journey begins with us getting to know you and you getting to know us.  It is through this common understanding that we are both able to achieve a successful outcome.

In the 20 years that we have been delivering successful software projects, we have found that there is no single process that fits all clients.  This is why we use a Hybrid model.  We take into account your business goals and the environment you operate in and structure the engagement to best suit your needs.  We don’t believe in fitting you into a mould.

Using our Hybrid process, we have successfully delivered software systems across numerous industries including finance, insurance, education, utilities, telecommunications, legal, professional services, media and manufacturing.

"Solentive is the only software development vendor we trust. We have partnered with them for over 10 years." Anthony Locke, Digital Systems Marketing Manager, Clipsal by Schneider Electric
Management Team
Kareem Tawansi
Kareem TawansiFounder & Chief of Innovation
Kareem founded Solentive from his passion to improve business efficiency through software invention.
Paul Sargeant
Paul SargeantCEO
Paul is an industry veteran with a proven track record in digitally transforming clients' businesses based on understanding their goals.
Gillian Rayfield
Gillian RayfieldCFO
Gillian is a CPA with over 20 years' financial and commercial experience in public practice and the IT industry.
Rebecca Swinfield
Rebecca SwinfieldCOO
Rebecca is passionate about driving innovation through Solentive's exceptionally talented people and unique processes.

Some of Our Happy Clients